Stakeholder dialog: Acceptance through transparency
We pursue a three-stage stakeholder dialog concept in order to promote transparency and social acceptance. The company can only meet present and future challenges together with all stakeholder groups.
The following stakeholder groups were identified based on an internal analysis:
Employees; air passengers and visitors; airlines; business partners and suppliers; media; local community; policymakers and authorities, associations and organizations; research and science
Stakeholder groups
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Information on target group-specific channels
Details
To provide information to the various interest groups, Munich Airport has identified topics and content that it then places in the appropriate channels and formats.
Essential instruments
- Media relations
- Social media, website, and Intranet
- Dialogue with the airport region
- Airport publications
- Presence in the political arena
- Visitor tours
2
Exchange with stakeholders
Details
Munich Airport includes its stakeholders in discussions and decisions on issues that are important to them. This way, the company lays the foundation for trust and acceptance through communication and transparency.
Essential instruments
- Aircraft Noise Commission, Communities Council
- Expert committees and association work
- Dialogue management
- Social media
- Stakeholder feedback on the integrated report
- Internal events
- Appearances at trade fairs in Germany and abroad
- Dialogue with citizens’ initiatives
- Discussions with municipal committees
- Company meetings
- Passenger surveys
3
Results of the dialog are incorporated into business activities
Details
Munich Airport incorporates stakeholder feedback into its business activities. This enables it to identify trends early on, leverage expertise, and defuse conflicts.
Essential instruments
- Quality management
- Passenger surveys
- Membership in professional networks
- Goal-setting process at the management level
- Sustainability Committee
- Key figures
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Stakeholder expectations
Details
In order to provide information to the various interest groups, Munich Airport has defined individual communication content that it places in the appropriate channels.
Expectations
- A responsible and modern employer with secure employment conditions
- Health protection in everyday working life; Occupational health and safety
- Possibility of remote and flexible working, compatibility of work and family, on-the-job continuing education and development opportunities
- Promotion of diversity
- Treating others with appreciation
- Fair remuneration
Challenges / Conflicts of interest
- Ensuring the future viability of your company
- Adapting personnel capacity to developments in the aviation industry
- Demographic change
- Shortage of skilled workers on the labor market
Measures / Targets
- Company agreement on remote working
- Intensified HR campaign to attract employees
- Optimization of employment conditions, for example, through relief measures and attractive employee benefits
Expectations
- A broad range of destinations and connections worldwide
- Efficient, digitized processes and smooth workflows
- Good accessibility of the airport
- Guaranteeing maximum security through controls, authorities, and airport employees
- Shopping, gastronomy, and events in the terminals, MAC and visitor park
- Customer friendliness and service
- Fast and reliable information
Challenges / Conflicts of interest
- Reconciling the need for climate and environmental protection with individual travel and vacation needs
- Handling a significant increase in traffic after the crisis-related downturn
Measures / Targets
- New control lanes for baggage with highly sensitive CT technology
- Presence of security authorities and company security forces
- Acquisition of new destinations
- Involvement at the political level
- Recruitment of employees
Expectations
- Functioning airside processes, smooth operations, and technical support
- Reliable and well-functioning infrastructure
- Guaranteeing maximum security through controls, authorities, and airport employees
Challenges / Conflicts of interest
- Gradual normalization of travel volume with lower personnel capacity
- Establishment of existing routes and optimization of capacity utilization
Measures / Targets
- Airline marketing
- Regaining our position among the top European hub airports
- Consistent support throughout the customer journey
- Modernization and renovation of infrastructure
Expectations
- Transparency and reliability in fair business relationships
- Adherence to contractually agreed terms
Challenges / Conflicts of interest
- Changes in business relationships due to global crises
- Uncertainties due to the general economic and geopolitical situation
- Functioning global and sustainable supply chains
Measures / Targets
- Perception as a strong business location
- Code of Conduct
Expectations
- Transparency and reliable information regarding the company’s strategy and development
- Willingness to cooperate
Challenges / Conflicts of interest
- Handling of critical topics
Measures / Targets
- Use of media multipliers
- Increase in earned media share
- Credible and reliable communication
Expectations
- Commitment to the sustainable development of the airport in the context of growing social expectations
- Positive value creation effects
- Active exchange on airport topics
- Successive improvements to the airport’s road and rail connections
Challenges / Conflicts of interest
- Situation on the housing market
- A transport network operating at full capacity at peak times
- Noise and air quality situation
Measures / Targets
- Promotion of projects and partnerships
- Regular measurements and transparent communication of the noise and air quality situation
Expectations
- Good governance and compliance
- Environmental awareness and sustainable corporate policy
- Adherence to legal standards
Challenges / Conflicts of interest
- Anchoring good governance and compliance in the corporate culture
- Varying positions of the associations
Measures / Targets
- Equal participation of all genders in management positions within the Group
- Net zero target by 2035
- Contributing our own positions to ongoing legislative processes
- Solidarity within the industry
Expectations
- Innovative solutions, pilot projects
- Digitalization
- Cooperation projects with research institutions
Challenges / Conflicts of interest
- Providing fresh ideas with suitable partners
Measures / Targets
- LabCampus: Center for innovation opens
- Research cooperations with industry partners
- Ergonomics project on robot-based baggage loading with the Fraunhofer Institute
- Incentives for the development of innovative aircraft engines through a charge system
Employee
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Key topics of 2024
Details